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Malik vs. Helena

Helena and Malik. Choose how the work gets done.

An autonomous AI marketer for SMB ecommerce that plans, publishes, and reallocates ad budgets daily. Compare that with Malik, an AI employee for shared work in Slack and Telegram.

The honest picture

You don't open Malik. You hand him the work.

Add Malik to SlackOAuth · live in minutes
or
Add Malik to TelegramOAuth · live in minutes

Slack and Telegram, in the same thread where the work already gets discussed. No new app for the team to adopt, no context living on one person's laptop.

Anyone can tag Malik. He shares context across the workspace, so what one person teaches him helps the whole team.

Brief him once. He uses your tools, builds the report, deck, or app, and brings the finished work back to the thread.

Two ways to work

Malik and Helena: how the work happens.

Start with the working environment, the people using it, and the responsibility you want to hand over.

Malik

AI Employee
  • Slack and Telegram, in the channel where the work is already discussed.
  • The whole team. Anyone can tag Malik; context belongs to the workspace.
  • Reads the request, uses connected tools, produces the deliverable, and reports back in the thread.
  • Shared workspace context. What one person teaches Malik can help the team.
  • Native integrations, browser access, code execution, and published docs and apps.

Helena

Specialist
  • A marketing dashboard and email briefings, with team channels and integrations depending on the plan.
  • Small businesses, ecommerce operators, and marketing teams.
  • Marketing tasks and campaigns, with supported actions and approval settings varying by channel.
  • Brand-voice learning from approvals/edits plus a claimed 'marketing Knowledge Graph'; per-account, marketing-only.
  • Marketing analytics, ad platforms, commerce, content, and email tools supported by the chosen plan.
Where each one sits

Two questions decide the whole category.

See where Helena and Malik fit: where each one works, and how much of the job it takes on.

Scroll horizontally to explore the map. Tap a product to read its comparison.

Finishes the jobAnswers questionsHow much it owns
the corner we ownHelenaMalik
Its own appWhere your team already worksWhere it works
Side by side

Malik vs Helena

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Malik vs Helena
—MalikAI EmployeeHelena
SurfaceSlack and Telegram, in the channel where the work is already discussed.A marketing dashboard and email briefings, with team channels and integrations depending on the plan.
Works forThe whole team. Anyone can tag Malik; context belongs to the workspace.Small businesses, ecommerce operators, and marketing teams.
Who owns the jobReads the request, uses connected tools, produces the deliverable, and reports back in the thread.Marketing tasks and campaigns, with supported actions and approval settings varying by channel.
MemoryShared workspace context. What one person teaches Malik can help the team.Brand-voice learning from approvals/edits plus a claimed 'marketing Knowledge Graph'; per-account, marketing-only.
ToolsNative integrations, browser access, code execution, and published docs and apps.Marketing analytics, ad platforms, commerce, content, and email tools supported by the chosen plan.
Price shapeShared workspace credits from $100/month, without a subscription for each teammate.Check Helena's current plans for pricing, included usage, and availability.
Best forOngoing team work across your connected tools.You want an AI marketer focused on campaigns, content, and supported growth channels.

Product information: Helena website ↗. Check the provider for current plans and availability.

““Probably our most intelligent team member. An AI employee connected to all our systems, right inside Telegram.””
Pulat YuldashevPulat YuldashevCEO, AlNuzum
The corner Malik owns

One employee for your team's work.

MalikAPP00:00 PM

Incident opened - INC-2094, severity 2. I've paged the payments on-call and started a live timeline in #incidents Rollback is staged and waiting on your go.

BIS

Approving now. I'll own the customer comms, @Malik draft a status note from the timeline.

Aa

1Team-native by default

Brief Malik in Slack or Telegram. The request, the work, and the result stay connected to the conversation your team can follow.

2Breadth of the whole stack

Connect your tools, use a real browser, and run code. Malik can bring information together and deliver reports, documents, and apps.

1 teammateOne pool
10 teammatesOne pool

3A price that fits a team

Your workspace shares one credit pool, starting at $100/month. Add teammates without adding a per-person subscription.

When to choose Malik vs Helena

Choose Malik if:
  • You want to delegate work in Slack or Telegram.

  • Your team needs shared context rather than isolated individual conversations.

  • Your work spans several business tools and needs a finished deliverable.

  • You prefer a managed employee with a shared workspace credit pool.

Choose Helena if:
  • You want an AI marketer focused on campaigns, content, and supported growth channels.

  • An autonomous AI marketer for SMB ecommerce that plans, publishes, and reallocates ad budgets daily.

FAQ

An autonomous AI marketer for SMB ecommerce that plans, publishes, and reallocates ad budgets daily.

A marketing dashboard and email briefings, with team channels and integrations depending on the plan. Marketing tasks and campaigns, with supported actions and approval settings varying by channel. Malik takes requests in Slack and Telegram and works across the team's connected tools.

You want an AI marketer focused on campaigns, content, and supported growth channels. An autonomous AI marketer for SMB ecommerce that plans, publishes, and reallocates ad budgets daily.

Helena belongs to Vertical marketing and ecommerce teammates in this catalog. Its tool type is Specialist. The family groups related products; the tool type describes what this product does.

Start free. Pay only when you're ready.

Every feature. Every integration. Up to $100 in credits on the house. No credit card, no sales call, no catch. When you need more, it starts $100/month.

Up to $100 in free credits

Every feature, every integration. When you need more, it starts $100/month.

  • Native integrations
  • Slack and Telegram
  • Reports, dashboards, apps
  • Code and PR reviews
  • Approval on anything irreversible